The Anatomy of Flights: Artist-Based Promotion and Resourcing

In artist promotion and resourcing, we can compare various stages of development to different types of bird flights to better explain the necessary structure of phases. Initially, there is the flapping stage, where artists exert effort to gain momentum. This energy force transitions into the soaring phase, marking the artist's initial ascent. As artists progress, they enter the gliding phase, steadily building their presence. Rapid take-offs become part of their journey as they gain confidence and skill.

Finally, artists reach the high-speed flight phase, where their efforts culminate in the ultimate mastery known as the coordinated formation flight when an artist's unique story truly begins to evolve. The coordinated flight phase is achieved when artists are fully prepared, finely tuned, and have the potential to attract the support of an established artist guild or record label with representation.

In the flapping stage of artist promotion and resourcing, artists exert significant effort to gain initial momentum and establish a presence in the industry. This phase typically involves building a foundational online presence through social media accounts, creating and sharing engaging content, and connecting with early supporters and influencers. Artists often perform at local venues, participate in open mics, and collaborate with other emerging artists to expand their network and gain exposure. Developing a compelling brand story and visual identity is crucial during this stage, helping artists stand out and attract initial attention. This period is marked by trial and error, as artists test different strategies to see what resonates with their audience and begin to build a loyal fan base. Many must realize the importance of focusing on their core creative activities, such as singing, conceptualizing, painting, and simply being creative.

Often, a guiding figure takes the lead, nurturing and developing artists as they transition into the soaring and gliding phases. This development marks the artist's initial ascent into the all-encompassing world of their genre. As artists progress, they enter the gliding phase, steadily building their presence as they soar just above the murder (flock). The 'Super bands' in the early days of band formations often received guidance and support from within their immediate structure, which could be their band members, managers, or other industry professionals during their initial endeavors. However, only some have the same background or upbringing necessary to lead a group to success. Artists must find their unique path and leverage their strengths and opportunities while working to delegate beyond their core group. This level of help goes beyond the grassroots efforts of developing street teams from your fans.

Enlisting other services can accelerate your journey and enhance the quality of the ride. Access to professional networks, marketing experts, and strategic planners can provide the advanced insight necessary to help you soar to the next level. This collaboration can lead to new opportunities, increased exposure, and a more refined approach to your craft.

Maintaining this level of dedication is crucial for anyone aiming to thrive in the entertainment industry. It requires a commitment to continuous improvement, embracing support, and being open to new ideas and methodologies. By leveraging available resources and staying focused on their creative vision, artists can better navigate the industry's complexities and achieve rapid take-off. This progression represents a new way of thinking, where the industry's business side becomes second nature. The realization dawns that marketing and brand growth are more vital than previously understood. As high-speed momentum builds, so does the artist's confidence, driving them toward more tremendous success.

The Coordinated Formation Flight

All meetings come to a head when the rubber meets the road—it requires drive. Your true potential in the arts industry is not something to gamble with. You have only one chance to make an impression, and I guarantee it will not be long enough to gather the thoughts to support an elevator pitch. If you have prepared, however, this is the time when you will appreciate past efforts and trials the most.

Enlisting in services beyond your current reach is essential to soar to this level. Partnering with professionals who offer advanced insights and specialized skills can propel you forward, ensuring you navigate the industry with confidence and precision. By leveraging these external resources, you enhance your potential for success and open doors to new opportunities.

Remember, the combined strength of strategic collaboration and your unique talent is the key to mastering the art of coordinated formation flight. As crows may not fly in tight formations like geese but still move together as a unified group, your journey will be about finding harmony and support in various forms. The industry's business side becomes a fluent part of your dialogue, and you will realize the importance of marketing and brand growth more than ever before. As high-speed momentum builds, so does your confidence, driving you toward an even more tremendous potential for success.

Laura M. Jay has served in various facets of the entertainment industry since the age of fourteen in New York and has been a career professional since 2005 with Jay Management, the parent company of Crow Call Media + Records.